Developing a perfect restaurant concept is crucial for the triumph of the restaurant. Customers are not only interested in the type of food you offer but also the surroundings. Restaurant concepts make restaurants popular. If you deploy the best ideas, your business is likely to bourgeon. For you to attract and maintain a competitive edge, develop a suitable restaurant concept that is geared towards satisfying the potential guests. Here are steps on how to prepare the best restaurant concepts.
• Identify an ideal location.
Choose a suitable place which is accessible, affordable and spacious. Most ideal locations are expensive since they are located in Central Business District or near the bus terminus. Take a quick survey of the existing restaurants in the area and note the restaurant concepts ideas that are used by these restaurants.
The survey will help you in developing your restaurant concepts and recognizing the missing ideas. You will be able to determine whether you will be able to open the restaurant in that location or not.
• Conduct market research.
Determine the age, ethnicity, income levels and region of your target market. The information you get will help you in identifying the apt population to focus on your restaurant concept. Knowing your target market will enable you to see the kind of food to cook. Some religions like Hindu prohibit their followers from consuming cow, Islam doesn’t eat pig. When developing your restaurant concept, you will avoid these meals if the majority of the customers are Hindu or Islam.
• Analyze the competition level.
The kind of competition your restaurant will face will impact its operations. If there is intense competition, your business is not likely to succumb not unless you develop unique restaurant concepts. The market analysis information will enable you to know the market targeted by your competitors, prices they are charging, their strengths and weaknesses.
The information will help you in developing a restaurant concept. It will enable your restaurant to perfectly fit in the market since it will help you to identify a market niche for your restaurant.
• Identify the most appropriate restaurant concept.
After analyzing all the information you receive, choose the best restaurant concept idea. Focus on the under-served customers, capital outlay, and competition level when arriving at the choice of your restaurant concept.
• Concoct a concept checklist.
The checklist should contain all the information about the restaurant concept. This includes the restaurant menu type, ambiance, and atmosphere of the restaurant; formal, casual or quixotic. This will enable you to offer all the services neglected by the competitors. The checklist should also contain the type of drinks served in the restaurant; alcoholic and nonalcoholic or alcoholic only. It should also state whether takeaway and home deliveries are available or not. If they are available, at what rates.
Successful restaurant Concepts 2018
A restaurant concept statement is very essential in the development of your restaurant business plan. Best restaurant concepts are based on the original notion of the restaurant. If you are opening a new restaurant, take your time and look at the new ideas. If you already have an existing restaurant and you have realized things are not working, change or update the concepts.
New restaurant concepts will attract new guests and increase sales enabling you to stay relevant. Some people are reluctant in adopting progressive technologies in their business, don’t be one of them. In this article, I will discuss the successful restaurant concepts in 2018.
a) Existing Restaurant Concepts
Let’s have a look at the central restaurant concepts and their physiognomies.
• Street Food
- The restaurant offer food on the street like the ice cream van, food truck. It has few tables without seats or in some cases no tables at all. Dishes are packaged for taking away; the meal is easy to eat.
• Food Court
– It is a restaurant situated in one location but has multiple various food points. It is common in shopping malls. Some of these restaurants have a similar external appearance.
• Diner Court
– They are cafes with self-service services. These restaurants charge low prices for the meals, and the menus are usually small.
• Casual Dining
– It is a restaurant with relaxing atmosphere. They are mostly located in the coastal regions where there are fresh cool breezes. Customers have the privilege of enjoying the sea breeze as they have their meals.
– It is a combination of casual dining and fast food. The menu is small and easy to read. The restaurant does not offer a large variety of meals.
Always restaurateurs work towards the improvement of their services to attract customers. Chefs undertake training to improve the quality of the food and also to improve their expertise in cooking. They do so by coming up with the best restaurant concepts that are geared towards the restaurants long term and short goals.
b) Hybrid Concepts
In this error, customers are not satisfied with a single concept restaurant; you have to combine a variety of them to stay relevant. Many restauranteurs try to diversify their operations to give customers a reason to come back. Unique restaurant concepts involve the use of collaborative economy which is promising. It grows at a rate of 15-17% annually.
The collaborative economy will enable your restaurant business to grow since it utilizes inactive sections in your restaurant and introduce new business models. Best restaurant concepts keep on track the emerging and trending business operation by keeping an eye on their competitors.
c) Suppliers Open Their Restaurants
Suppliers have seen an opportunity in the restaurant business. Majority of them have entered in the game. They have opened showrooms to display their products and at the same time opened restaurants where customers have meals while touring in the showroom. This is a unique restaurant concept since the suppliers do not have to start from scratch, they transform their customers.
d) Online Ordering
Customers more often order food from their home. Best restaurant concepts make sure there is an application on their website where customers can order food online. The restaurants have an online ordering staff to manage all the orders made. Delivery vehicles like vans and motorcycles are in place to make timely deliveries.
Food ordered should be delivered on time and in excellent condition. Tracking devices should be fitted in the vehicles to monitors the movement of the orders to update the customers. If the restaurant would not be able to prepare the ordered meal in time, the online ordering staff should inform the customer early in advance.
How to develop a restaurant concept statement
Food is the cornerstone of every restaurant, and the menu you offer to customers will be based on what you love cooking. But, you can attract more customers if you focus on your restaurant concept ideas and lucid them for a broad customer base. You can create a restaurant concept statement by following the following steps.
• Narrow Your Focus
Every business has goals. If you narrow your attention towards achieving these goals, you are likely to offer the best food to your customers. Restaurants that prepare food from their region are expected to cook a delicious meal since they know what they are preparing and the ingredients used than when making food from all over the world. Best restaurant concepts concentrate on one geographical location. Once the region is satisfied, they open a branch in another site.
• Put Down your Restaurant Concept Statement
You can use your restaurant concept statement to the potential partners, bankers, and investors when seeking for funds. Best restaurant concepts keep their audience in mind when drafting the statement. If you are targeting bankers or investors, emphasize on profitability. Bankers and investors always want to know how they will benefit from the business. If the business has the potential to pay back their money.
If you want to approach a partner like a chef, convince them by telling them the opportunities that might arise and how soon the restaurant will be great.
• Use Your Concept Statement
Writing an excellent restaurant concept statement and keeping it on the shelves will never help the restaurant. It should be your guiding tool to assist you in creating an end product that your customers will dearly love. Always refer to it when making decisions. For more information concerning restaurant concept statement and a sample visit https://studymoose.com/restuarant-concepts-statemet-essay
Customers are the central pillar of every restaurant. Your restaurant concepts should be designed to address the improve their prosperity and make them happy. The restaurant concepts should be geared towards improving customer welfare. You should also make sure the customers are comfortable in your restaurant, the food should be delicious, and your services surpass your competitors.
Register Your Restaurant with the best Online Ordering System in the world